Privacy Policy
Last Updated: April 14, 2025
1. Purpose of this Privacy Policy
This Privacy Policy explains how Alice Auto Care ("Alice Auto Care," "we" or "us") collects, uses, shares and protects your personal information when you access our website, sign up for our alerts or otherwise interact with us (collectively, the "Services"). By using our Services, you acknowledge and agree to the data practices described in this Privacy Policy, subject to applicable law. Our policies follow industry guidelines for short-code SMS programs, which require transparency about how consumer data and mobile opt-in information are handled.
2. Information We Collect
We collect several types of information from and about users of our Services, including:
- Personal Information: information that identifies you, such as your name, mailing address, email address, phone number and any other information you provide when you register or contact us.
- Demographic Information: information about your characteristics, such as your ZIP code, age range, gender or vehicle ownership details.
- Behavioral Information: details about how you use our website or communications, including pages viewed, links clicked, IP address, browser type, device identifiers, operating system and the dates and times you visit.
- Mobile Information: the phone number you provide to enroll in our text messaging program, along with associated opt-in and consent details. We do not share mobile subscriber opt-in information with third parties for their own marketing purposes.
- Cookies and Similar Technologies: we use cookies, pixel tags and similar technologies to collect information about your interactions with our Services and to provide and improve features. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of the Services may be inaccessible or not function properly.
3. How We Collect Information
We collect information directly from you when you voluntarily provide it, such as when you register for our alerts, fill out a form, contact us, participate in a survey or otherwise communicate with us. We also automatically collect certain information through cookies and other tracking technologies when you use our website or open our emails. In some cases, we may receive information about you from service providers or analytics partners, and combine it with information we collect through the Services.
4. How We Use Information
We use the information we collect for purposes described in this Privacy Policy or as otherwise disclosed to you. These purposes include:
- To provide and manage the Services, including delivering recurring automated marketing and informational text alerts about car care tips, recall alerts, insurance savings, error code explanations and related content you request.
- To communicate with you via email, SMS (including recurring automated marketing and informational text messages), postal mail or telephone about your account and about our Services. We may also send marketing messages about Alice Auto Care, but you will only receive messages related to what you opted in for; consent to receive text messages is not required as a condition of any purchase or use of our Services.
- To personalize your experience, such as tailoring content and messages to your interests based on information you provide and how you use the Services.
- To analyze usage and conduct research to improve our Services and develop new features.
- To comply with legal obligations, enforce our policies and protect our rights and the rights of others.
- For any other purpose with your consent.
5. How We Share Information
We do not sell your personal information or share your personal information with third parties for their own marketing or promotional purposes. We may share information about you only in the following limited situations:
- With Service Providers: we share personal information with vendors and service providers who perform services on our behalf, such as website hosting, data analysis, communications, messaging platforms and customer service. These partners are contractually required to protect your information and use it only to carry out the services they perform for us.
- With Affiliates: we may share information with our affiliates for business purposes consistent with this Privacy Policy, but we do not share your information with affiliates or partners for their own marketing purposes.
- With Advertisers and Analytics Providers: we may allow third parties to collect information through cookies or similar technologies on our website to measure traffic and understand how users interact with our Services; however, these third parties do not receive your mobile number or other personal information you provide when you enroll in our text messaging program, and they are not permitted to use such information to market to you.
- For Legal and Safety Purposes: we may disclose information if required to do so by law or in response to a subpoena or other legal request, or if we believe it is necessary to protect the rights, property or safety of Alice Auto Care, our users or others.
- In Connection with a Business Transfer: if we merge with or are acquired by another company or sell part of our business, information about you may be transferred as part of that transaction, subject to this Privacy Policy.
Consistent with carrier and industry guidelines for short-code SMS programs, we do not share mobile subscriber opt-in data or consent with third parties for marketing purposes, and we do not sell or rent your data.
6. Cookies and Tracking Technologies
We use cookies, pixel tags and similar technologies to recognize your browser or device, remember your preferences, provide certain features and analyze usage. Some cookies are necessary for the Services to function properly; others help us enhance your experience. You can control cookies through your browser settings or other tools.
7. Your Choices and Rights
You have choices regarding our collection and use of your information. You may opt out of receiving promotional emails from Alice Auto Care by following the unsubscribe instructions in those messages. To opt out of our text messaging program, reply STOP as described in the Mobile Messaging Program Terms. Please note that even if you opt out of marketing communications, we may still send you transactional or informational messages relating to your use of the Services, such as confirmations or important account notices.
Depending on your state of residence, you may have additional rights regarding your personal information, such as the right to access, correct or delete your data; to obtain your data in a portable format; or to opt out of certain data processing, including targeted advertising or the sale of personal information. To submit a request or to exercise any applicable privacy rights, please contact us using the information below. We will verify your identity before responding to your request and may deny requests where permitted by law.
8. Security
We have implemented administrative, technical and physical safeguards designed to protect your information from unauthorized access, use or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of any credentials used to access the Services.
9. Children's Privacy
The Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us using the information below.
10. State-Specific Privacy Rights
Residents of certain U.S. states, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas and others, may have specific privacy rights under applicable law. These rights may include the right to know what personal information is collected, to access that information, to request deletion or correction of personal information, to opt out of certain data processing, and to non-discrimination for exercising such rights. We honor the rights afforded under applicable state laws. To exercise any state-specific rights, please submit a request using the contact information below.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will notify you by posting the updated policy on our website and indicating the date of the update. Your continued use of the Services after the updated policy becomes effective signifies your acceptance of the updated policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at aliceautocare.com or text HELP to Alice.